The Burns Way of Selling

The Burns Way of Selling is our proven method for creating an elevating experience at every sales opportunity.

Course curriculum

1. What Great Customer Service Looks Like
2. Why We Sell
3. What NOT to do and Cautions
4. Welcome Video
1. Initiating the Sales Process Video Lesson
2. Body Language and Tone Checklist
3. Apply What You've Learned
1. Understanding the Customer Video Lesson
2. Customer Clues Note-Taking Guide
3. Identify Open-Ended Questions
1. Product Presentation Video Lesson
2. Product Pitch Toolkit
3. Feature and Benefit Matching
4. Share Examples
1. Emotional Selling Video Lesson
2. Emotional Drivers Map
3. Storytelling Worksheet
4. Matching Customer Types to Emotional Drivers
1. Handling Objections Video Lesson
2. LAER Pocket Cards (Printable)
3. Objection Handling Scenarios
1. Closing the Sale Video Lesson
2. Buying Signal Guide
3. Closing the Sale - What Would You Say?
1. Client Development Video Lesson
2. Client Personalization Tracker
3. Reflection
1. Communicating Order Status Video Lesson
2. Communication Templates
1. Upsells Video Lesson
2. Upsell Decision Framework
1. Service Recovery Video Lesson
2. Quick Guide to Decision Making
1. Feedback and Growth Video Lesson
2. Personal Development Plan Guide
1. Putting it Together
2. Final Quiz

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